Applying Intuition – Investing in a Start-up Energy Appliance Company

Client’s Challenging Situation:

We invested in a start-up energy appliance company. When we arrived, the company had a great vision but was in a crisis. The company was undercapitalized, and it needed cashflow management assistance.

Scope of the Problem:

The company, which we invested in and served as we would serve a client, had strong energy appliance domain expertise and an enthusiastic attitude toward sales. However, they lacked a strategic plan to support their vision and, to accomplish their vision, they needed to improve their management of cash.

Our Solution:

We made a small cash investment and, as sweat equity, we created a strategic plan and a cash management plan for the owners. We helped one owner take full control of the company, so he could pursue his vision.

The Value Delivered:

We brought the company to a new level, with the addition of e-commerce. Later, after the company was stabilized, we exited the investment. The owner of the company was able to pursue his vision.

Together our conversations can expand solutions and value

We look forward to helping you bring your ideas and solutions to life.
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