![](https://blog.waterloointuition.com/wp-content/uploads/2023/02/118363972_103266918170309_3531331406231311464_n-300x212.jpg)
![Rick Baker](https://blog.waterloointuition.com/wp-content/uploads/2022/10/Rick_Baker_Profile-150x150.webp)
Applying Intuition – Benchmarking Injects Clarity into Decision-Making Processes
Client’s Challenging Situation: Small and mid-size businesses [SMBs] wanted information and metrics to benchmark their businesses’ performance against the performance of competitors in their industry