![](https://blog.waterloointuition.com/wp-content/uploads/2023/02/118363972_103266918170309_3531331406231311464_n-300x212.jpg)
Applying Intuition
![Rick Baker](https://blog.waterloointuition.com/wp-content/uploads/2022/10/Rick_Baker_Profile-150x150.webp)
Applying Intuition – We chose to ally with them rather than steal their customers!
Client’s Challenging Situation: A major Canadian oil & gas producer, headquartered in Alberta, experienced high turnover of its natural gas sales and marketing staff in