Dis-connections happen under your eyes, in your IT systems and IT tasks & processes. Your people live with them every day.
While you expend much time and effort planning your social media activity and monitoring your Facebook to see who Likes you and what your Facebook Likers are up to, your databases may be slipping information all over the place despite all the double-data-entries … and your CRM system may be creating more annoyance than its users can tolerate.
Your IT dis-connections may be growing faster than your connections.
Check your areas of IT dis-connect.